Creating a new own brand for an ice tea bottle was the task for the global restaurant chain Vapiano. Apart from designing the form and labeling of the bottle, strategic consultancy for product placement as well as brand management were focussed. The design of the bottle is based on the brand values ”quality, freshness and transparency”. As a result of this the label is directly printed on the bottle and there is no space for redundant elements – now the focus is on the content. The pure figure of the bottle reflects this idea.