Peter Schmidt, Belliero & Zandée created the design for the new product range of ”Wunderwasser”. The naming refers to the original name for the legendary 4711 – Aqua Mirabilis. Consciously this refers to the mother house 4711 but is interpreted in a new way. The design captivates by incisive, archetypical and reduced forms in combination with fresh, blue accents and obtains a timeless design language through clean typography.