Acqua Colonia

In close co-operation with Mäurer & Wirtz, the studio Peter Schmidt, Belliero & Zandée composed the fragrance series “Acqua Colonia” under the roof of the classic 4711 and successfully interpreted one of the oldest brands of the world in a new way, with the result of gaining a totally new and popular target group for the brand. The outcome is a range of extraordinary Eaux de Cologne in a natural, high-grade look. The traditional molanus bottle with an elegant relief structure emphasizes the design and creates a bridge between old and new.