Tabac Gentlemen’s Care

Tabac Gentle Men‘s Care was developed by PSBZ on behalf of Mäurer & Wirtz. It is a comprehensive range of fragrances and grooming products for discerning men. It expands the brand portfolio and is specifically aimed at a younger target group. The design is high-quality, masculine and modular, thereby meeting masculine expectations of fragrances and grooming products. The neat and graphical design language is presented with a large proportion of white, contrasted with warm grey and copper highlights. The bottle also features consciously selected elements which draw on typically masculine archetypes. For instance, the cap is reminiscent of a camera lens and gives the product the character of the modern gentleman.